UPDATE: The Barry County Sheriff’s Office has identified the victim of the Friday evening hit and run as Carla Marie Reiffer, 40 from Middleville.

ORIGINAL STORY:The Barry County Sheriff’s Office is asking the public’s help in finding the hit and run driver of a vehicle that struck and killed a woman bicyclist just before 7 p.m. Friday evening on Whitneyville Road near Parmalee Road in Thornapple Township.

The victim, a Middleville area woman about 40, is not being identified pending notification of family.

The suspect’s vehicle is a 1998 to 2004  Chrysler Concord, color unknown, that has substantial front end damage, and left the scene heading north toward Kent County, officials said. The Kent County Sheriff’s Office has been alerted.

Anyone with information is asked to call Barry County Central Dispatch 269-948-4800 ext 1, the sheriff’s office, 269-948-4801, or Silent Observer 269-948-3335.