“We have been working for over the past year to create a brand that better reflects the diverse communities we serve,” HCB President and CEO Mark A. Kolanowski said in a news release Monday.

 

“We have expanded to offer more services to more communities and our named wasn’t an accurate reflection of the organization we’ve become. The important things have not changed. We’re still the same people you know and trust and we will continue to deliver above and beyond financial advice and guidance.

“Our commitment to the communities we serve is higher than ever. We approach the future with a name that is more reflective and inclusive of the communities we have grown to serve, one that speaks positively to the type of bank we will be as we move forward and one that also reminds us of the rich traditions bound by service to customer and community that brought us to where we are today.

 

“This new chapter brings tremendous energy and excitement to our team of employees. We are dedicated to continuing the high standards that HCB Financial Corp. and Hastings City Bank have always represented," he said.

 

Highpoint Community Bank is a subsidiary of HCB Financial Corp. a single bank holding company; the bank holds state bank charter number 11, the second oldest in the state. The name change does not directly impact the financial corporation. Seven financial services offices are located in Barry, Allegan, Calhoun, Eaton and Kent counties.

 

“We will continue to be referred to as HCB, but now that will reference Highpoint Community Bank,” Kolanowski said. HCB is a Member FDIC, an Equal Housing Lender and can be found at www.highpointcommunitybank.com .